ECC transitions to user-focused product strategy

ECC is transitioning from an engineering-led to a market-led product strategy. This blog provides a summary of what that means and outlines our current priorities.

ECC transitions to user-focused product strategy

Animating Zcash

Electric Coin Company (ECC), formerly known as the Zcash Company, invented and has been supporting the Zcash cryptocurrency since its […]

Animating Zcash

The Electric Coin Company Has a New Look

Today we are excited to announce the rollout of our new domain and a fresh company brand. We unveil these […]

The Electric Coin Company Has a New Look

2019 Zcash Go-to-Market

This article is the third in a three-part series about Zcash Marketing perspectives and activities. I invite you to look […]

2019 Zcash Go-to-Market

Quarterly Update: Perspective on the Market Evolution

This article is the second in a three-part series about Zcash marketing strategy and perspectives. I invite you to look […]

Quarterly Update: Perspective on the Market Evolution

2018 Zcash Marketing: Year in Review

This article is the first in a three-part series about Zcash marketing. Stay tuned for a future post about how […]

2018 Zcash Marketing: Year in Review

Everyone.

The Zcash brand is a sacred trust. Between us, you, them, we. It represents years of innovative thinking by brilliant […]

Everyone.